Mad Men, “New Amsterdam”: #11 ranked episode of Mad Men season 1 – losing face gracefully!

mad men - new amsterdam

The building tension between Don and Pete throughout the early going of the first season comes to a head in a major way.

Mad Men Season 1 Rankings: where did “New Amsterdam” rank?

Mad Men’s “New Amsterdam” came in as the #11 ranked episode of Mad Men’s 13 Season 1 episodes! Find more Mad Men Rankings here.

Here’s why “New Amsterdam” was ranked as the #11 episode of 13 Mad Men Season 1 episodes.

Mad Men
GENRE – Drama, Period Show, Relationship Drama, Office Culture
EPISODE – “New Amsterdam”
BEING RANKED FOR – Mad Men Season 1
RANK – #11 of Mad Men’s 13 Season 1 episodes

Mad Men, “New Amsterdam” (S0104) review

“New Amsterdam” is a departure in focus from the first three episodes of Mad Men’s first season in that for the first time the focus is largely on other characters besides Don Draper. We spend a lot of time with Pete Campbell and get to meet his new wife Trudy for the first time as well as both Pete and Trudy’s parents (who could not be more different from one another). And we also see Betty getting more involved with the (hair) affairs of Helen Bishop and her son, Glen. It’s an episode that further fleshes out the culture, society, power dynamics, and unwritten rules that govern life in a particular slice of society in New York City in 1960.

The building tension between Don and Pete throughout the early going of the first season comes to a head in a major way during this episode. The boiling point comes in the wake of a follow-up meeting with Walter Veith of Bethlehem Steel. Pete had broken the rules by pitching Walter on a campaign while wining and dining him (and more) the night before on the concept of Bethlehem Steel as “The Backbone of America.” Walter loved it and subsequently dismissed Don’s pitch for American cities to be portrayed as “Oh Little Town of Bethlehem” back in the office at Sterling Cooper.

After Walter leaves, Don is fuming but of course Pete can’t help pressing his short-term win. “You know what I think? I think I did something good and you got the compliment for it,” he says. Don then retorts with one of the great lines written for an office drama: “Pete. I need you to get a cardboard box and put your things in it. Okay?”

It’s only Bert Cooper who saves Pete’s job, not on the basis of Pete’s merits at all but merely because his name (which ties in the Campbells and Dykemans, the latter of whom date back to the pre-Revolutionary War history of New York City) carries so much weight within the old money and old boys’ clubs and power centers around town.

Roger Sterling uses this opportunity to perform a deliriously funny and astounding power move in which he both scares Pete straight back in line and allows Don to save face. “I wanted you out,” he tells a now chastened Pete. “Cooper wanted you out. And you would be if it wasn’t for this man [indicating Don]; he fought for you.” And then for good measure: “This man is your commanding officer. You live and die in his shadow, understood?”

This review was originally published on TV Geek Army.

Mad Men, “New Amsterdam”: episode and cast info

Air date – August 9, 2007
Mad Men creator – Matthew Weiner
Directed by – Tim Hunter
Writing credits – Matthew Weiner, Lisa Albert


Jon Hamm – Don Draper
Elisabeth Moss – Peggy Olson
Vincent Kartheiser – Pete Campbell
January Jones – Betty Draper
Christina Hendricks – Joan Holloway
Bryan Batt – Salvatore Romano
Michael Gladis – Paul Kinsey
Aaron Staton – Ken Cosgrove
Rich Sommer – Harry Crane
Maggie Siff – Rachel Menken
Robert Morse – Bertram Cooper
Anne Dudek – Francine Hanson